IES Management College And Research Centre

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BRAND MANAGEMENT (Topical Term)

Number of records used in: 1
Preferred form: BRAND MANAGEMENT

Machine generated authority record.

Work cat.: (OSt)31455: KUMAR, NIRMALYA,: STEENKAMP, JAN-BENEDICT E.M. 11177, BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL , 2013

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