Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 12366

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20140211204001.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 140211|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: MARKETING RESEARCH

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)31881: MALHOTRA, NARESH K.: DASH, SATYABHUSHAN 12365, MARKETING RESEARCH: AN APPLIED ORIENTATION, 2011