Normal view
MARC view
CUSTOMER PRIORITIZATION, GRATITUDE, RECIPROCITY, ENTITLEMENT, RANK EQUILIBRIUM (Topical Term)
Machine generated authority record.
Work cat.: (OSt): WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R. 13270, GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION, MARCH 2014