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MARC view
RERES, RENANA: BULTE, CHRISTOPHE VAN DEN (Personal Name)
Machine generated authority record.
Work cat.: (OSt): RERES, RENANA: BULTE, CHRISTOPHE VAN DEN, WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER, MARCH 2014