Normal view
MARC view
PRODUCT EXCLUSIVITY, NEW PRODUCTS, WORD OF MOUTH, SOCIAL NETWORKS, SOCIAL CONTAGION (Topical Term)
Machine generated authority record.
Work cat.: (OSt): RERES, RENANA: BULTE, CHRISTOPHE VAN DEN 13280, WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER, MARCH 2014