IES Management College And Research Centre

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TRANSFORMATIVE CONSUMER RESEARCH: GOAL HIERARCHY, FAILURE, CONSUMER WELL-BEING, GOAL COMMITMENT (Topical Term)

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Preferred form: TRANSFORMATIVE CONSUMER RESEARCH: GOAL HIERARCHY, FAILURE, CONSUMER WELL-BEING, GOAL COMMITMENT

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Work cat.: (OSt): DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR 13284, CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE, MARCH 2014

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