IES Management College And Research Centre

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MARKETING RESEARCH (Topical Term)

Preferred form: MARKETING RESEARCH

Machine generated authority record.

Work cat.: (OSt): KUMAR, V.: XI (ALAN) ZHANG: LUO, ANITA 14545, MODELING CUSTOMER OPT-IN AN OPT-OUT IN A PERMISSION-BASED MARKETING CONTEXT, AUGUST 2014

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