Normal view
MARC view
GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. (Personal Name)
Machine generated authority record.
Work cat.: (OSt): GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D., MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS, MARCH 2014