IES Management College And Research Centre

Normal view MARC view

CAUSE RELATED MARKETING (CRM), CONSUMER ATTITUDE, CAUSE RELATED MARKETING PROGRAMS (CRMPS), CONSUMER SKEPTICISM (Topical Term)

Preferred form: CAUSE RELATED MARKETING (CRM), CONSUMER ATTITUDE, CAUSE RELATED MARKETING PROGRAMS (CRMPS), CONSUMER SKEPTICISM

Machine generated authority record.

Work cat.: (OSt): THAKUR, CHANDAN 15586, AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS, SEPTEMBER 2014

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM