IES Management College And Research Centre

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PRODUCT PLACEMENT EFFECTIVENESS, MCNEMAR TEST, IMPLICIT AND EXPLICIT MEMORY, DEBUTANT ACTOR (Topical Term)

Number of records used in: 1
Preferred form: PRODUCT PLACEMENT EFFECTIVENESS, MCNEMAR TEST, IMPLICIT AND EXPLICIT MEMORY, DEBUTANT ACTOR

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Work cat.: (OSt): SHARMA, SNEHA: CHADHA, SURESH K: GOYAL, B.B. 15609, PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY, NOVEMBER 2014

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