Normal view
MARC view
HOMOGENIZATION, ATTACHMENT, INTERPERSONAL RELATIONSHIP, MUTUALLY, LEGITIMATION ADS, COLLECTIVE APPEALS, PUFFERY (Topical Term)
Machine generated authority record.
Work cat.: (OSt): TREHAN, KULVEEN: GUPTA, AASTHA 20264, BRANDS EXPLORE HUMAN RELATIONSHIPS FOR CONSUMER ENGAGEMENT : A CRITICAL ANALYSIS OF TELEVISION ADVERTISING IN INDIA, DECEMBER 2015