Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 21878

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160424135159.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160424|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Advertising Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)41429: "Batra, Rajeev ; Myers, Jihn C. and Aaker David" 21877, Advertising Management, 2006