Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 25322

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20161208204606.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 161208|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): Lavekar, Milind 25321, Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai, April 2014