Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 29207

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180116151807.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180116|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Keller, Kevin Lane; Parameswaran, Ambi M.G.; Jacob, Isaac

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)48768: Keller, Kevin Lane; Parameswaran, Ambi M.G.; Jacob, Isaac, Strategic brand management: building, measuring, and managing brand equity, 2015