IES Management College And Research Centre

Normal view MARC view

Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 30965

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20180405171456.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 180405|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

  • Personal name: Swamini, Bhogale

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt): Swamini, Bhogale, WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.), April 2017

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