Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 38033

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20221013114318.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 221013|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing disruption

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)54471: Alistair Martin 38031, Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing, Apr-22