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HUNT SHELBY D. AND BUSCH PAUL (EDITOR) AND SHETH JAGDISH N (EDITOR) (Personal Name)
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Work cat.: (OSt)26519: HUNT SHELBY D. AND BUSCH PAUL (EDITOR) AND SHETH JAGDISH N (EDITOR) , LEGENDS IN MARKETING : MARKETING THEORY THE NATURE AND SCOPE OF MARKETING VOL-1, 2011