Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 5813

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20121224175031.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 121224|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: BRAND NAME

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)29127: KAPFERER, J.N 5812, THE NEW STRATEGIC BRAND MANAGEMENT: , 2012