Normal view
MARC view
FARRIS, PAUL W.: BENDLE, NEIL T.: PFEIFER, PHILLIP E.: REIBSTEIN, DAVID J. (Personal Name)
Machine generated authority record.
Work cat.: (OSt)30540: FARRIS, PAUL W.: BENDLE, NEIL T.: PFEIFER, PHILLIP E.: REIBSTEIN, DAVID J., MARKETING METRICS, 2011