Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8127

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20130405112432.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 130405|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: RELATIONSHIP MARKETING

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): R. VENKATESH 8126, CONTEMPORARY MARKETING OR TEMPORARY MARKETING?: AN ANALYSIS OF PRESENT DAY "RELATIONSHIP MARKETING" OF INDIAN ORGANIZATIONS