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Competitive advantage : creating and sustaining superior performance Michael E Porter

By: Material type: TextTextAnalytics: Show analyticsPublication details: Free Press New York : 1985Description: xviii, 557 p HardISBN:
  • 9780029250907
  • 0-02-925090-0
Subject(s): DDC classification:
  • 658
Available additional physical forms:
  • 1
Contents:
1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.
Summary: Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF MANAGEMENT (CUP 19/SH 1TO3) 658/ Por/ 30387 (Browse shelf(Opens below)) Available 11130387
Book Book Main Library 658 / POR / 765 (Browse shelf(Opens below)) Available 111765
Total holds: 0

1. Competitive strategy: the core concepts --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
7. Industry segmentation and competitive advantage --
8. Substitution --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.

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