Unit 1. Prescriptions for a world turned upside down. Chapter 1. Facing up to the need for revolution --
Chapter 2. Using the prescriptions: the essentials of proactive management --
Unit 2. Creating total customer responsiveness. Chapter 3. Specialize/create niches/differentiate --
Chapter 4. Provide top quality, as perceived by the customer --
Chapter 5. Provide superior service/emphasize the intangibles --
Chapter 6. Achieve extraordinary responsiveness --
Chapter 7. Be an internationalist --
Chapter 8. Create uniqueness --
Chapter 9. Become obsessed with listening --
Chapter 10. Turn manufacturing into a marketing weapon --
Chapter 11. Make sales and service forces into heroes --
Chapter 12. Launch a customer revolution --
Unit 3. Pursuing fast-paced innovation. Chapter 13. Invest in applications-oriented small starts --
Chapter 14. Pursue team product/service development --
Chapter 15. Encourage pilots of everything --
Chapter 16. Practice creative swiping --
Chapter 17. Make word-of-mouth marketing systematic --
Chapter 18. Support committed champions --
Chapter 19. Model innovation/practice purposeful impatience --
Chapter 20. Support fast failures --
Chapter 21. Set quantitative innovation goals --
Chapter 22. Create a corporate capacity for innovation --
Unit 4. Achieving flexibility by empowering people. Chapter 23. Involve everyone in everything --
Chapter 24. Use self-managing teams --
Chapter 25. Listen/celebrate/recognize --
Chapter 26. Spend time lavishly on recruiting --
Chapter 27. Train and retrain --
Chapter 28. Provide incentive pay for everyone --
Chapter 29. Provide an employment guarantee --
Chapter 30. Simplify/reduce structure --
Chapter 31. Reconceive the middle manager's role --
Chapter 32. Eliminate bureaucratic rules and humiliating conditions --
Unit 5. Learning to love change: a new view of leadership at all levels. Chapter 33. Master paradox --
Chapter 34. Develop an inspiring vision --
Chapter 35. Manage by example --
Chapter 36. Practice visible management --
Chapter 37. Pay attention (more listening) --
Chapter 38. Defer to the front line --
Chapter 39. Delegate --
Chapter 40. Pursue horizontal management by bashing bureaucracy --
Chapter 41. Evaluate everyone on his or her love of change --
Chapter 42. Create a sense of urgency --
Unit 6. Building systems for a world turned upside down. Chapter 43. Measure what's important --
Chapter 44. Revamp the chief control tools --
Chapter 45. Decentralize information, authority, and strategic planning --
Chapter 46. Set conservative goals --
Chapter 47. Demand total integrity.

Forty-five prescriptions specify what managers at every level must do if the organizations they lead are to survive in today's chaotic economic environment.

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