BRAND LEADERSHIP:

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Material type: Text

TextPublication details: SIMON SCHUSTER NEW YORK 2002Description: 353ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.827 / AAK / 2733 (Browse shelf(Opens below))	Available		1112733

Total holds: 0

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Previous	658.827/Aak Aaker On Branding	658.827/Aak Aaker On Branding	658.827 / AAK / 2582 MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME	658.827 / AAK / 2733 BRAND LEADERSHIP:	658.827 / AAK / 3828 BUILDING STRONG BRANDS:	658.827 / Aak / 3961 BUILDING STRONG BRANDS:	658.827 / AAK / 4623 "BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY"	Next

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