DEFENDING THE BRAND:AGGRESSIVE STRATEGIES FOR PROTECTING YOUR BRAND IN THE ONLINE ARENA
Material type:
TextPublication details: AMERICAN MANAGEMENT ASSOCIATION SAN FRANCISSCO 2004Description: 268ISBN: - 0-8144-0754-4
- 3416 658.827
- 1
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Main Library | 658.827 / MUR / 3416 (Browse shelf(Opens below)) | Available | 1113416 |
Total holds: 0
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| 658.827 / MOO / 9058 CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT | 658.827/Mor/33869 Eating the big fish: how challenger brands can compete against brand leaders | 658.827/Mor/36496 Eating the big fish : how challenger brands can compete against brand leaders | 658.827 / MUR / 3416 DEFENDING THE BRAND:AGGRESSIVE STRATEGIES FOR PROTECTING YOUR BRAND IN THE ONLINE ARENA | 658.827 / NAD / 7532 LIVING BRANDS:COLLABORATION INNOVATION = CUSTOMER FASCINATION | 658.827 / NAM / 3265 BRAND FAILURE: | 658.827/ Nao / 2759 "NO SPACE,NO CHOICE NO JOBS,NO LOGO:" |
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