Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institutes and Universities in India and other developing Asian countries.
In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy.
The book will have utility for the students of Master`s courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner.

362