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Getting started in communication : a practical guide for activists and organisations Michael Norton and Purba Dutt

By: Contributor(s): Material type: TextTextPublication details: Sage Publications New Delhi : 2003Description: 175 P. PaperISBN:
  • 9780761998198
  • 0-7619-9819-5
Subject(s): DDC classification:
  • 302.2
Available additional physical forms:
  • 513
Contents:
Contents Dedication Acknowledgements Part 1. Introduction 1.1 About this book 1.2 Why communicate? 1.3 Some questions to ask before you start 1.4 Defining your audience 1.5 The different ways of communicating Part 2. Your own media 2.1 Leaflets and promotional material 2.2 Annual reports 2.3 Newsletters 2.4 Publications 2.5 Websites, Internet mailing lists and newsgroups 2.6 Videos 2.7 Exhibitions Part 3. Print and broadcast media 3.1 Using the media to get publicity 3.2 Making yourself newsworthy: stunts and campaigns 3.3 Advertising in the press and on television Part 4. Some useful techniques 4.1 Using case studies 4.2 Writing clearly in plain language 4.3 Editing a manuscript 4.4 Illustration and design 4.5 Speaking in public 4.6 Building brand awareness: your organisation's name and logo Part 5. Feedback and response 5.1 Getting and measuring the response 5.2 Keeping records About the Authors Index
Summary: Intended as a companion volume to Getting Started in Fundraising (Sage India, 2000), this handbook provides those running non- governmental organizations with basic practical communication skills. Coverage includes such topics as defining your audience, creating leaflets and promotional material, usi
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library Annexe 302.2\ Nor\Dut\ 6621 (Browse shelf(Opens below)) Available 1116621
Total holds: 0

Contents
Dedication
Acknowledgements
Part 1. Introduction
1.1 About this book
1.2 Why communicate?
1.3 Some questions to ask before you start
1.4 Defining your audience
1.5 The different ways of communicating
Part 2. Your own media
2.1 Leaflets and promotional material
2.2 Annual reports
2.3 Newsletters
2.4 Publications
2.5 Websites, Internet mailing lists and newsgroups
2.6 Videos
2.7 Exhibitions
Part 3. Print and broadcast media
3.1 Using the media to get publicity
3.2 Making yourself newsworthy: stunts and campaigns
3.3 Advertising in the press and on television
Part 4. Some useful techniques
4.1 Using case studies
4.2 Writing clearly in plain language
4.3 Editing a manuscript
4.4 Illustration and design
4.5 Speaking in public
4.6 Building brand awareness: your organisation's name and logo
Part 5. Feedback and response
5.1 Getting and measuring the response
5.2 Keeping records
About the Authors
Index

Intended as a companion volume to Getting Started in Fundraising (Sage India, 2000), this handbook provides those running non- governmental organizations with basic practical communication skills. Coverage includes such topics as defining your audience, creating leaflets and promotional material, usi

513

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