"THE MARKETING ROI:THE PATH TO COMPAIGN CUSTOMER, AND CORPORATE PROFITABILITY"
Material type: TextPublication details: TATA MC-GRAW HILL PUBLISHING COMPANY LTD NEW DELHI 2004Description: 268ISBN:- 0-07059418-X
- 658.1554
- 548
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Main Library | 658.1554 / LEN / 6891 (Browse shelf(Opens below)) | Available | 1116891 |
Total holds: 0
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658.155/ ZOO/ 18204 PROFIT FROM THE CORE | 658.1552 / GAR / 10749 ACTIVITY-BASED COST MANAGEMENT: A MANAGER`S GUIDE TO IMPLEMENENTING AND SUSTAINING AN EFFECTIVE ABC SYSTEM: | 658.1552/ Sri/ 30548 Activity based costing: | 658.1554 / LEN / 6891 "THE MARKETING ROI:THE PATH TO COMPAIGN CUSTOMER, AND CORPORATE PROFITABILITY" | 658.1554 / MIS / 6993 COST BENEFIT ANALYSIS: | 658.1554 / REI / 13318 THE ULTIMATE QUESTION:DRIVING GOOD PROFIT | 658.1554 / REI / 4992 THE ULTIMATE QUESTION: |
548
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