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MARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION

By: Material type: TextTextPublication details: HARVARD BUSINESS PRESS "BOSTON, MASSACHUSETTS" 2004Description: 270ISBN:
  • 978-1-59139-210-1
Subject(s): DDC classification:
  • 13703 658.802
Available additional physical forms:
  • WHINS04366
List(s) this item appears in: Harvard Publiactions
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.802 / KUM / 13703 (Browse shelf(Opens below)) Available 11113703
Total holds: 0

WHINS04366

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