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STRATEGIC BRAND MANAGEMENT

By: Contributor(s): Publication details: OXFORD UNIVERSITY PRESS 2007 NEW DELHIDescription: XIV, 265 P. PAPERISBN:
  • 978-0-19-926000-3
Subject(s): DDC classification:
  • 658.827 16812
Available additional physical forms:
  • BOOK BASE 11192/ 17-DECEMBER-11
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF Text Book 658.827/ ELL/ 16812 (Browse shelf(Opens below)) Available 11116812
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF, Collection: Text Book Close shelf browser (Hides shelf browser)
658.827/ BAL/ 16860 THE BRUTAL TRUTH ABOUT ASIAN BRANDING : 658.827/ BAL/ 16862 THE BRUTAL TRUTH ABOUT ASIAN BRANDING : 658.827/ CHU/ 17022 COMPENDIUM OF BRAND MANAGEMENT 658.827/ ELL/ 16812 STRATEGIC BRAND MANAGEMENT 658.827/ FRY/TOLL/ 17541 THE LUXURY STRATEGY: 658.827/ GEL/ 16815 GLOBAL BRAND STRATEGY 658.827/ HAI/ 17344 BRAND FAILURES:

BOOK BASE 11192/ 17-DECEMBER-11

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