STRATEGIC MANAGEMENT
Analytics: Show analyticsPublication details: OXFORD UNIVERSITY PRESS 2012 NEW DELHIDescription: XVIII, 621 P. PAPERISBN:- 978-0-19-807079-5
- 658.4012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Main Library | Strategy | 658.4012/ CHA/ 18456 (Browse shelf(Opens below)) | Available | 11118456 |
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658.4012/CNB/148 SIX SIGMA A BREAK THROUGH STRATEGY | 658.4012/PEA/ROB/18271 STRATEGIC MANAGEMENT | 658.401/BI/202 BUSINESS SUCCESS PLANNING AND ORGANISING | 658.4012/ CHA/ 18456 STRATEGIC MANAGEMENT | 658.4012/ CUN/HAR/ 18412 STRATEGY AND STRATEGISTS | 658.4012/ JOH/SCH/ 18852 Exploring corporate strategy: | 658.4012/ JOH/SEH/ 18768 Exploring corporate strategy: |
Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management. Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies.
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