The art of being unreasonable -- Why not? The powerful question -- Forget conventional wisdom -- Do your homework no matter how much time it takes -- The value of being second -- How to work 24/7 and still get 8 hours of sleep -- Bright and young is a winning combination -- Risk -- How to get results -- Leverage -- Marketing -- Investing -- Negotiation -- The logic of being logical -- I ain’t nothing but a hound dog -- Is that the best you can do? Motivating people by challenging them -- Competition -- It’s better to be respected than loved -- Giving back -- Education: never let a crisis go to waste -- The unreasonableness of art and artists -- Reflections and second thoughts -- Appendix : Eli Broad career highlights.

Eli Broad?s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.