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SMART BUSINESS, SOCIAL BUSINESS: A PLAYBOOK FOR SOCIAL MEDIA IN YOUR ORGANIZATION

By: Publication details: PEARSON EDUCATION IN INDIA 2012Description: 1ISBN:
  • 978-81-317-8676-5
DDC classification:
  • 658.872
Contents:
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library MARKETING 658.872/ BRI/ 18769 (Browse shelf(Opens below)) Available 11118769
Total holds: 0

Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel

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