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SOCIAL MARKETING INFLUENCING BEHAVIORS FOR GOOD LEE, NANCY R.

By: Publication details: SAGE PUBLICATIONS INDIA PVT. LTD. 2011 MUMBAIEdition: 4Description: XI, 502 PAPERISBN:
  • 978-81-321-1020-0
Subject(s): DDC classification:
  • 658.8
Summary: This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.
List(s) this item appears in: Management Gurus-25-March-2022
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library REF 658.8/ KOT/ 19210 (Browse shelf(Opens below)) Not For Loan 11119210
Total holds: 0

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.

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