BUSINESS MARKET MANAGEMENT (B2B) JAMES C. ANDERSON UNDERSTANDING, CREATING, AND DELIVERING VALUE
Publication details: PEARSON EDUCATION IN SOUTH ASIA 2013 NEW DELHIEdition: 3Description: XXII,470 PAPERISBN:- 978-81-317-3163-5
- 658.8
Contents:
SECTION I: INTRODUCTION AND OVERVIEW
Business Market Management: Guiding Principles
SECTION II: UNDERSTANDING VALUE
Market Sensing: Generating And Using Knowledge About The Market
Understanding Firms As Customers
Crafting Market Strategy
SECTION III: CREATING VALUE
Managing Market Offerings
New Offering Realization
Business Channel Management
SECTION IV: DELIVERING VALUE
Gaining New Business
Sustaining Reseller Partnerships
Managing Customers
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
Main Library | MARKETING | 658.8/ AND/ 18937 (Browse shelf(Opens below)) | Available | 11118937 |
Total holds: 0
SECTION I: INTRODUCTION AND OVERVIEW
Business Market Management: Guiding Principles
SECTION II: UNDERSTANDING VALUE
Market Sensing: Generating And Using Knowledge About The Market
Understanding Firms As Customers
Crafting Market Strategy
SECTION III: CREATING VALUE
Managing Market Offerings
New Offering Realization
Business Channel Management
SECTION IV: DELIVERING VALUE
Gaining New Business
Sustaining Reseller Partnerships
Managing Customers
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