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THE ECONOMICS BOOK

By: Publication details: DORLING KINDERLEY 2012Description: 352 HARDISBN:
  • 978-1-4093-9641-5
Subject(s): Summary: The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out; still others lose direction and become separated from their target audience. In this book, Jean-Marc Lehu examines the challenges faced by existing brands trying to avoid brand stagnation and explains how they can be re-energized and re-focussed to regain power in the marketplace.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe -2 (6th Floor) Economics 330/ DOR/ 18929 (Browse shelf(Opens below)) Available 11118929
Total holds: 0

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out; still others lose direction and become separated from their target audience.

In this book, Jean-Marc Lehu examines the challenges faced by existing brands trying to avoid brand stagnation and explains how they can be re-energized and re-focussed to regain power in the marketplace.

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