The Nature and Significance of Managerial Economics
Basic Concepts, Tools and Techniques of Analysis
Market Demand Analysis
Theory of Consumer Demand
Elasticity of Demand
Demand Estimation
Demand Forecasting and Demand-Led Business Strategy
Production Analysis
Supply Analysis
Cost Analysis
Economies of Scale and Scope
Revenue Analysis
Market Morphology
Competitive Equilibrium Price
Objectives of the Firm
Break-even Analysis and Cost Control
Theory of Profit Maximisation: Conditions for Equilibrium of a Firm
Equilibrium of the Firm and Industry under Perfect Competition
Monopoly Pricing and Output Equilibrium
Price Discrimination (Discriminating Monopoly)
Monopolistic Competition
Oligopoly Market
Pricing Policy and Methods
Profit Policy and Profit Planning
Rudimentary Project Planning and Capital Budgeting
Government and Market Economy: Key Issues
Characteristics of K-Economy in New Economic Order
Business Cycles
Inflation
Linear Programming
Elementary Input-Output Analysis
Case Study Folio


Appendices
Select Readings and References
Index

Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institutes and Universities in India and other developing Asian countries.
In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy.
The book will have utility for the students of Master`s courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner.