Economics for Business
Economic and Econometric Models
The Theory of Consumer Behaviour
Demand Analysis
Demand Forecasting
Revenue Analysis and Linear Programming
Production Analysis
Cost Analysis
Market Structure
Equilibrium of a Firm Under Perfect Competition
Pricing Under Monopoly and Monopolistic Competition
Pricing Under Oligopoly
Neoclassical Theory of Firm
Pricing Theories − Various Models
Managerial Theories of a firm
Pricing Methods, Policies and Practices
Circular Flow of Income
National Income Analysis
Macro Economic Policies and Balance of Payments
Inflation
Unemployment
Consumption Function
Rational Expectations
Supply Side Economics
Indian Economy − Planning Era
Characteristic of Indian Economy
Development of Indian Economy(Sector Wise Analysis)
Highlights of Developmental Activities of Indian Economy (2003-2004)
Case Studies
Bibliography and References
Objective Questions
Question Papers

Today, in every curriculum of business education of any University or any autonomous school of business, business economics is studied as a core subject. This title "ECONOMICS FOR BUSINESS" covers both micro economic aspects and deals with the application of economic laws to business problems and cater to the needs of all business economics students. Every economics law has been analysed with graphs. Quantitative techniques are also used wherever necessary to understand the application of an economic law. Some case studies are also given to give an insight into business problem and how an economic law can solve it. Chapter summaries are included to know the Central theme of each chapter. Study questions are incorporated at the end of each chapter for self evaluation. Many works on the subject were consulted while preparing this book.