BUSINESS POLICY AND STRATEGIC MANAGEMENT TEXT AND CASES CHERUNILAM, FRANCIS
Publication details: HIMALAYA PUBLISHING HOUSE 1999 MUMBAIEdition: 3Description: 341 PAPERISBN:- 978-93-5024-221-6
- 658.4012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Reference | Main Library | REF | 658.4012/ CHE/ 19537 (Browse shelf(Opens below)) | Not For Loan | 11119537 | |||
Book | Main Library | General Ma | 658.4012/ CHE/ 19538 (Browse shelf(Opens below)) | Available | 11119538 |
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658.2/ MCC/ 19422 FACILITATION BASICS | 658.2/MCC/ 19421 FACILITATION BASICS | 658.3/ KAI/ 19221 BEHAVIOURAL DYNAMICS | 658.4012/ CHE/ 19538 BUSINESS POLICY AND STRATEGIC MANAGEMENT | 658.404 PROJECT MANAGEMENT | 658.404/ RUS/ 19412 10 STEPS TO SUCCESSFUL PROJECT MANAGEMENT | 658.404/ VIS/ 19329 PRINCIPLES OF MANAGEMENT |
Business Policy and Strategic Management: Some Basics
Mission, Objectives and Social Responsibilities
Corporate Governance
Business Environment
SWOT Analysis and Strategy Formulation
Strategy Implementation
Strategy and Structure
Strategy Evaluation and Control
Portfolio Strategy
Competitive Analysis and Strategies
Corporate Level Generic Strategies
Business Growth
Mergers and Acquisitions
Globalisation
Turnaround Management and Restructuring
Functional Strategies
Management of Change
This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it.
There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups.
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