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BUSINESS POLICY AND STRATEGIC MANAGEMENT TEXT AND CASES CHERUNILAM, FRANCIS

By: Publication details: HIMALAYA PUBLISHING HOUSE 1999 MUMBAIEdition: 3Description: 341 PAPERISBN:
  • 978-93-5024-221-6
Subject(s): DDC classification:
  • 658.4012
Contents:
Business Policy and Strategic Management: Some Basics Mission, Objectives and Social Responsibilities Corporate Governance Business Environment SWOT Analysis and Strategy Formulation Strategy Implementation Strategy and Structure Strategy Evaluation and Control Portfolio Strategy Competitive Analysis and Strategies Corporate Level Generic Strategies Business Growth Mergers and Acquisitions Globalisation Turnaround Management and Restructuring Functional Strategies Management of Change
Summary: This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it. There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library REF 658.4012/ CHE/ 19537 (Browse shelf(Opens below)) Not For Loan 11119537
Book Book Main Library General Ma 658.4012/ CHE/ 19538 (Browse shelf(Opens below)) Available 11119538
Total holds: 0

Business Policy and Strategic Management: Some Basics
Mission, Objectives and Social Responsibilities
Corporate Governance
Business Environment
SWOT Analysis and Strategy Formulation
Strategy Implementation
Strategy and Structure
Strategy Evaluation and Control
Portfolio Strategy
Competitive Analysis and Strategies
Corporate Level Generic Strategies
Business Growth
Mergers and Acquisitions
Globalisation
Turnaround Management and Restructuring
Functional Strategies
Management of Change

This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it.
There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups.

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