'Rohit Prasad's ability to tell a good story brings out the romance of entrepreneurship... A book to savour' - Subroto Bagchi

'An entrepreneur is someone who stands up to the universe, to all that has come before, and says, "I can know your essence, I will change your expression."

Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence - not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate by a combination of chutzpah, sagacity and sheer brazen luck.

In bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds on the journey to achievement, it enumerates the five Sutras that people capable of building businesses necessarily possess.

For everyone who dares to dream big, this book will change your life. If you have longed to be truly alive, your journey starts here.

'In meticulously examining the philosophy of entrepreneurship, Rohit Prasad has woven a narrative in a tapestry of genres - partly slice-of-life and partly management advice with generous dollops of spiritual wisdom. It is certain to appeal to eager entrepreneurs, mid-career professionals and those who have secretly nurtured the entrepreneurial dream. Equally, it is a great guide book for the families and friends of entrepreneurs.' - Deep Kalra'