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THE IMPACT EQUATION: ARE YOU MAKING THINGS HAPPEN OR JUST MAKING NOISE? CHRIS BROGAN AND JULIEN SMITH

By: Contributor(s): Publication details: PORTFOLIO PENGUIN 2012 LONDONDescription: XII, 271 P. PAPERISBN:
  • 978-0-670-92194-2
Subject(s): DDC classification:
  • 658.872
Contents:
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
Summary: Synopsis Stop shouting and start being heard. As traditional channels for marketing, selling, and influencing disappear and online networks grow at an ever faster rate, the very nature of attention is changing. Social media gurus Chris Brogan and Julien Smith, the bestselling authors of Trust Agents, now reveal how to create a powerful message and increase your visibility in a concrete and meaningful way. The Impact Equation equips you with a set of metrics to measure how effectively your company makes use of a variety channels and how to establish the most powerful platform. This ingenious equation explains why a feature in a national newspaper that reaches millions may have less impact than a blog post that reaches a few thousand. Find out what tools you need to build on your company's influence and profit margin with one simple, no-nonsense equation: The Impact Equation.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library RETAIL MAN 658.872/ BRO/SMI/ 22859 (Browse shelf(Opens below)) Available 11122859
Total holds: 0

Goals. Working with the impact equation --
Ideas. Contrast ; Articulation --
Platforms. Reach ; Exposure --
Network. Trust ; Echo, echo.

Synopsis

Stop shouting and start being heard.

As traditional channels for marketing, selling, and influencing disappear and online networks grow at an ever faster rate, the very nature of attention is changing.

Social media gurus Chris Brogan and Julien Smith, the bestselling authors of Trust Agents, now reveal how to create a powerful message and increase your visibility in a concrete and meaningful way. The Impact Equation equips you with a set of metrics to measure how effectively your company makes use of a variety channels and how to establish the most powerful platform. This ingenious equation explains why a feature in a national newspaper that reaches millions may have less impact than a blog post that reaches a few thousand.

Find out what tools you need to build on your company's influence and profit margin with one simple, no-nonsense equation: The Impact Equation.

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