Image from Google Jackets

Normal view MARC view ISBD view

INTER-SCALE ASSESSMENT & COMPARISON OF CUSTOMER LOYALTY IN BANKING INDUSTRY: AN EMPIRICAL STUDY RAI, ALOK KUMAR

By:

RAI, ALOK KUMAR

Material type: Text

Text

TextPublication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013Description: 67-85 PAPERSubject(s):

CUSTOMER LOYALTY, ANTECEDENTS, SERVICE QUALITY, CUSTOMER SATISFACTION, BANKING INDUSTRY, RAPID APPROACH, RETENTION INDEX, ADVOCACY INDEX, PURCHASING INDEX

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Comments ( 0 )

No physical items for this record

There are no comments on this title.

to post a comment.

Share

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM