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MARKETING STRATEGY: CASE BOOK MARK G. EDWIN AND ALVIN LEE

By: Contributor(s): Publication details: CAMBRIDGE UNIVERSITY PRESS 2013 DELHIDescription: 108 P. PAPER MARKETING STRATEGY CASEBOOKISBN:
  • 9781107415010
Subject(s): DDC classification:
  • 658.802
Contents:
Part IV. Articulating, Implementing and Monitoring your Strategy: 12. A system to deliver and measure performance in a market. Introduction Mark Edwards and Alvin Lee Part I. The Fundamentals of Strategy: 1. Corporate social responsibility, stakeholder theory and climate change: is green the new black for ExxonMobil? Catherine Archer 2. The true character of Jacob's Creek Peter Ling 3. Child brand ambassadors – merely a child's play for business? Shamsul Kamariah Abdullah Part II. The Strategic Analyst: 4. Marketing Spanish wine and wine tourism: an unfulfilled potential? Abel Duarte Alonso and Martin O'Neill 5. Corporate social responsibility (CSR) and professional sports Abel Duarte Alonso and Michelle O'Shea 6. To toy or not to toy? Claire Lambert and Stephen Fanning 7. The art of online marketing: linking remote Aboriginal artists with global markets Tim Acker 8. ThurayaDSL: a product failed in maritime market Imtiaz Sharik Hossain and M. Yunus Ali 9. Raiders of the lost niche Lara Stocchi Part III. The Strategic Planner: 10. The ugly truth: customers are not always (exclusively) loyal Lara Stocchi and Arry Tanusondjaja 11. Air Asia: fulfilling a childhood dream Peter Ling 12. Marketing in unstable times: new Aboriginal art and enterprise Tim Acker 13. Daffodil Day: ANZ national bank – cancer society of NZ Nitha Palakshappa and Gabriel Eweje 14. Why did HP's Touchpad fail in the consumer market, and Amazon's Kindle Fire succeed? Ralf Wilden 15. New product glitters but no glory for Thuraya in high-tech MSS market Imtiaz Sharik Hossain and M. Yunus Ali Part IV. Implementing and Monitoring Strategy: 16. Do you have a 'green thumb' when it comes to growing your brand? Lara Stocchi 17. Marketing for transformational futures: the case of Marshalls PLC Mark Edwards, Chris Harrop and Alvin Lee.
Summary: Marketing Strategy Casebook is a collection of contemporary case studies designed to develop student’s capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them, and to act on those strategies when necessary.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book Book Main Library 658.802/ LEE/EDW/ 22901 (Browse shelf(Opens below)) Not For Loan WITH MARKETING STRATEGY: A LIFE CYSCLE APPROACH 11122901
Book Book Main Library MARKETING 658.802/ LEE/EDW/ 22903 (Browse shelf(Opens below)) Available 11122903
Total holds: 0

Part IV. Articulating, Implementing and Monitoring your Strategy: 12. A system to deliver and measure performance in a market. Introduction Mark Edwards and Alvin Lee
Part I. The Fundamentals of Strategy: 1. Corporate social responsibility, stakeholder theory and climate change: is green the new black for ExxonMobil? Catherine Archer
2. The true character of Jacob's Creek Peter Ling
3. Child brand ambassadors – merely a child's play for business? Shamsul Kamariah Abdullah
Part II. The Strategic Analyst: 4. Marketing Spanish wine and wine tourism: an unfulfilled potential? Abel Duarte Alonso and Martin O'Neill
5. Corporate social responsibility (CSR) and professional sports Abel Duarte Alonso and Michelle O'Shea
6. To toy or not to toy? Claire Lambert and Stephen Fanning
7. The art of online marketing: linking remote Aboriginal artists with global markets Tim Acker
8. ThurayaDSL: a product failed in maritime market Imtiaz Sharik Hossain and M. Yunus Ali
9. Raiders of the lost niche Lara Stocchi
Part III. The Strategic Planner: 10. The ugly truth: customers are not always (exclusively) loyal Lara Stocchi and Arry Tanusondjaja
11. Air Asia: fulfilling a childhood dream Peter Ling
12. Marketing in unstable times: new Aboriginal art and enterprise Tim Acker
13. Daffodil Day: ANZ national bank – cancer society of NZ Nitha Palakshappa and Gabriel Eweje
14. Why did HP's Touchpad fail in the consumer market, and Amazon's Kindle Fire succeed? Ralf Wilden
15. New product glitters but no glory for Thuraya in high-tech MSS market Imtiaz Sharik Hossain and M. Yunus Ali
Part IV. Implementing and Monitoring Strategy: 16. Do you have a 'green thumb' when it comes to growing your brand? Lara Stocchi
17. Marketing for transformational futures: the case of Marshalls PLC Mark Edwards, Chris Harrop and Alvin Lee.

Marketing Strategy Casebook is a collection of contemporary case studies designed to develop student’s capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them, and to act on those strategies when necessary.

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