TO STUDY AND UNDERSTAND THE VARIOUS BRANDING STRATEGIES AND TO COMPARE THE BRANDING STRETEGIES ADOPTED BY IPCA LABORATORIES, ALKEM LABORATORIES AND ABBOTT HEALTHCARE FOR MARKETING AND THEIR ANTI-DIABETIC BRANDS PURANIK, ADITI
Material type:
TextPublication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014Edition: PM-12-23 2012-2014Description: 75 WITH CDSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Project Report
|
Main Library | PM/2012-2014/4441490 (Browse shelf(Opens below)) | Not For Loan | 4441490 |
Total holds: 0
NAME OF THE GUIDE: PROF. CHANDRASHEKHAR KAUSHIK
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