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NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART

By: Contributor(s): Publication details: THAMES AND HUDSONDescription: 224 P. HARDISBN:
  • 9780500516720
Subject(s): DDC classification:
  • 659.1
Contents:
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
Summary: 'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library REFERENCE 659.1/ HUN/BUR/ 23602 (Browse shelf(Opens below)) Not For Loan 11123602
Total holds: 0

Catch the wave --
Adopt an editorial mindset --
Plan your spontaneity --
Keep it fresh --
Invent your own event --
Be genuine & relevant --
Create a platform --
Urgent Genius experiments --
Final thoughts --
The 13 UG challenges --
How to be an Urgent Genius --
Urgent Genius is ... --
Go forth and make.

'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

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