THE SILK ROAD HOW INDIAN AND CHINESE COMPANIES ARE BECOMING GLOBALLY STRONGER BY WINNING IN EACH OHRT'S NMARKETS ANIL K GUPTA, GIRIJA PANDE AND HAIYAN WANG
Publication details: WILEY INDIA PRIVATE LIMITED 2014 NEW DELHIDescription: XXXI,, 267 P. HARDISBN:- 9781118446232
- 338.8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Main Library | ECONOMICS (CUP 7/SH 1) | 338.8/ GUP/PAN/ 23552 (Browse shelf(Opens below)) | Available | 11123552 |
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338.761/ CHA/ 19448 SERVICE SECTOR STRATEGIES FOR INDIA'S LEADERSHIP | 338.761/ Tao/Chu/ 29890 The Huawei story | 338.7/Pai/ 30595 Construction Industry | 338.8/ GUP/PAN/ 23552 THE SILK ROAD | 338.88/ DIX/ 31488 The Future of Almost Everything : | 338.9/ Dub/Jai/ 13108 Strategies of developing countries: | 338.9/ LIN/ 18931 THE QUEST FOR PROSPERITY |
Foreword - William Antholis, Managing Director, The Brookings Institution xi Preface xix Acknowledgments xxix 1 Asia's Best-Kept Secret Growing Economic Ties Between India and China 1 2 Succeeding in China Opportunities and Challenges 45 3 Leveraging India's Home-Country Advantages Tata Consultancy Services in China 89 4 Making China a Second Home Mahindra Tractors in China 115 5 Partnering with Chinese Institutions NIIT in China 137 6 Driving Indirectly into China Tata Motors and Jaguar Land Rover 161 7 Committed Pioneers Chinese Companies in India 179 8 A China Roadmap for Indian Companies 223 Notes 249 About the Authors 257 Index 265
"A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"-
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