THE RIGHT GAME USE GAME THEORY TO SHAPE STRATEGY ADAM M. BRANDENBURGER AND BARRY NALEBUFF
Series: HARVARD BUSINESS REVIWE CLASSICSPublication details: HARVARD BUSINESS PRESS 2009 BOSTONDescription: 91 P. PAPERISBN:- 9781422138465
- 658.4012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Main Library | HBR (CUP /SH ) | 658.4012/ BRA/NAL/ 23573 (Browse shelf(Opens below)) | Available | 11123573 |
Total holds: 0
Companies can succeed without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. This book shows you how to do this - by what value each player brings to the table, and which rules and tactics players use.
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