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ENTREPRENEURSHIP ROBERT HISRICH, MICHAEL PETERS, MATHEW MANIMALA, DEAN SHEPHERD

By: Contributor(s): Analytics: Show analyticsPublication details: MCGRAW HILL EDUCATION (INDIA) PRIVATE LTD. 2014 NEW DELHIEdition: 9Description: XXV, 695 ,P. PAPERISBN:
  • 9789339205386
Subject(s): DDC classification:
  • 338.04
Contents:
Part I: The Entrepreneurial Perspective Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity Chapter 4: Creativity and the Business Idea Chapter 5: Identifying and Analyzing Domestic and International Opportunities Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan Chapter 7: The Business Plan: Creating and Starting the Venture Chapter 8: The Marketing Plan Chapter 9: The Organizational Plan Chapter 10: The Financial Plan Part IV: From the Business Plan to Funding the Venture Chapter 11: Sources of Capital Chapter 12: Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture Chapter 13: Strategies for Growth and Managing the Implication of Growth Chapter 14: Accessing Resources for Growth from External Sources Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases Case 1 – Turner Test Prep Co. Case 2 – Jim Boothe, Inventor Case 3 – A. Monroe Lock and Security Systems Case 4 – Beijing Sammies Case 5 – Intelligent Leisure Solutions Case 6 – The Beach Carrier Case 7 – Gourmet to Go Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers Case 8 B – Intervela Victory Sailmakers Case 9 – The Gril-Kleen Corporation Case 10 – Masi Technology Case 11 – NeoMed Technologies Case 12 – Mayu LLC Case 13 – Nature Bros. Ltd. Case 14 – Amy's Bread Case 15 – Supply Dynamics Case 16 – Datavantage Corporation Case 17 – Tire Valet: A Mobile Tire Company
Summary: "This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning, and implementing a new venture. It presents a detailed description of ‘how to’ embark on a new venture in a logical manner. It addresses the dynamics of today’s entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ENTREPRENE 338.04/ HIS/MAN/ 23636 (Browse shelf(Opens below)) Available 11123636
Total holds: 0

Part I: The Entrepreneurial Perspective
Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set
Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship
Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan
Part IV: From the Business Plan to Funding the Venture
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
Chapter 13: Strategies for Growth and Managing the Implication of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture
Part VI: Cases
Case 1 – Turner Test Prep Co.
Case 2 – Jim Boothe, Inventor
Case 3 – A. Monroe Lock and Security Systems
Case 4 – Beijing Sammies
Case 5 – Intelligent Leisure Solutions
Case 6 – The Beach Carrier
Case 7 – Gourmet to Go
Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers
Case 8 B – Intervela Victory Sailmakers
Case 9 – The Gril-Kleen Corporation
Case 10 – Masi Technology
Case 11 – NeoMed Technologies
Case 12 – Mayu LLC
Case 13 – Nature Bros. Ltd.
Case 14 – Amy's Bread
Case 15 – Supply Dynamics
Case 16 – Datavantage Corporation
Case 17 – Tire Valet: A Mobile Tire Company

"This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning, and implementing a new venture. It presents a detailed description of ‘how to’ embark on a new venture in a logical manner. It addresses the dynamics of today’s entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.

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