DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS KANSRA, POOJA
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TextAnalytics: Show analyticsPublication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014Description: 57-70Subject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | VOL. XI, NO. 3/5553066JA3 (Browse shelf(Opens below)) | Available | 5553066JA3 |
Total holds: 0
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| VOL. XI, NO. 2/555904/JA4 THE INTERNATIONALIZATION AND LOCALIZATION CHOICES | VOL. XI, NO. 3/5553066JA1 BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH | VOL. XI, NO. 3/5553066JA2 BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS | VOL. XI, NO. 3/5553066JA3 DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS | VOL. XI, NO. 4/5553545CSD1 REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE | VOL. XI, NO.1/5552338CSD CRISIS-DRIVEN STRATEGY: A CASE OF XEROX CORPORATION | VOL. XI, NO.1/5552338CSD1 APPLICATION OF THE RESOURCE-BASED VIEW: A CASE OF AN INDIAN PHARMA MULTINATIONAL |
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