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PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE MISHRA, PALLABI

By: Material type: TextTextAnalytics: Show analyticsPublication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014Subject(s): In: Indian Journal of Marketing Vol 44
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