eliver more, and do it with fewer resources.

Isn′t that the productivity challenge that everyone in businessis facing today? A key way to achieve this is by sharing know–how.That is, by using and adapting what someone else has alreadylearned. Many people know instinctively they should be doing this,but struggle to know how to get started.

Today, no one is, nor can be, an expert in everything. In everychallenge, it is easy to feel that you don t know enough tokeep up with the accelerating pace of change inside yourorganization, let alone the world outside. Start with theassumption that somebody somewhere has already done what you aretrying to do. How can you find out whom, and learn from them?

This significantly updated and enhanced edition of Learningto Fly shows exactly how to put knowledge management theoryinto practice, sharing the tools and insights of two leadingpractitioners. In Learning to Fly Chris Collison and GeoffParcell share their experiences from a wide range of the world′sleading and learning knowledge management organizations. It is apractical, pragmatic workbook packed with hints and tips to helpmanagers put knowledge management into action immediately. Thisedition also comes with a supporting CD–Rom with many useful andintelligent interactive tools for the budding knowledgemanager.
From the Back Cover
"The first generation of knowledge management has come and gone.The second generation which promises both deeper insights andgreater impact, will be less about data and more about the socialnature of knowledge, less about capture and retrieval and more about innovating and sharing, and ultimately more aboutknow–how rather than know about – the only knowledge that mattersin any pragmatic institution. Chris Collison and Geoff Parcell showhow new ideas and tools are making working and learninginseparable."
Peter Senge, Senior Lecturer, MIT and Chair, SOL (Societyfor Organizational Learning)

"This book leads the way in communicating the purpose andpractice of knowledge management. It offers clear andstraightforward answers to the ′why? what? and how?′ Chris Collisonand Geoff Parcell are immensely practical in their approach to KM,yet manage to communicate a clear vision of ′the big picture′ ofhow an integrated approach can impact business performance."
Dr Christine van Winkelen, Director, Henley KnowledgeManagement Forum

"Collison and Parcell compellingly demonstrate how thecombination of sharing behaviors, smart processes and enablingtechnology have made BP a world leader in knowledgemanagement."
Steve Ballmer, President and Chief Executive Officer,Microsoft Corporation

"This book goes beyond providing practical techniques forsharing knowledge. It provides a participatory approach tolearning. People take responsibility and solve their own problems,by learning from others. It has caused us to rethink our wholeapproach to capacity building."
Marcel Boisard, Executive Director, The United NationsInstitute for Training and Research

"With distinctive clarity and simplicity, Learning to Flycombines real practice with rich experience to meet the need toleverage knowhow in a network–centric world. The authors havecodified a set of proven tools and processes for teams andorganizations to learn before, during and after, in order todramatically improve their performance."
Kent Greenes, Chief Knowledge Officer, SAIC

"Here s what we have been waiting for – a practical way toapply knowledge management for immediate and identifiable businesssuccess. The authors have extensive experience in doing that and weshould listen to them carefully. Just in time too, as thechallenges of the future – wireless Internet, e–Business,continuing mergers, de–mergers and globalization – demand that weget on with the business of KM. This book makes it possible.
Well done, guys."
Col. Ed Guthrie, US Army (retd.)

"There are very few knowledge management books written by actualpractitioners and this is one of them. BP has led the charge in KMand these authors were there. A fine place to start one s KMeducation!"
Larry Prusak, Executive Director, IBM Institute forKnowledge Management

"Chris Collison and Geoff Parcell provide a thoughtful andaction oriented guide to knowledge management. It should berequired reading for both students, practitioners and, perhaps mostimportant, for those executives that have to deliver on the promiseof leveraging knowledge assets as a mechanism for gainingcompetitive advantage."
Dr. John C. Henderson, The Richard C. Shipley Professor ofManagement, Boston University